W+K全球執行創意總監John C Jay，給年輕設計師的十個忠告：
1.做真實的自己；
你所擁有的最大財富就是你自己，它讓你獨特。是時候不再搭理那些對你指手畫腳的人了。
　　Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.
2.比其他人更加努力，你會一直從中收益；
Work harder than anyone else and you will always benefit from the effort..
3.合上電腦，與真實的人和社會接觸,生命、生活才最實在；
Get off the computer and connect with real people and culture. Life is visceral.
4.堅持給自己充電,腳踏實地，自己動手,別讓創意留在虛空；
Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.
5.多多游歷,這是讓自己眼界開闊，更加自知的好經歷；
Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.

6.在這個技術主導的混亂世界里，堅持原創是王道；
Being original is still king, especially in this tech-driven, group-grope world.

7.盡量不要跟蠢人工作，否則不久后自己就會被同化；
Try not to work for stupid people or you’ll soon become one of them.

8.本能和直覺潛力無限，學著相信它；
Instinct and intuition are all-powerful. Learn to trust them.
9.金科玉律就是切實工作，把它做好：
The Golden Rule actually works. Do good.